Fashion · Maison Thread

A fashion brand cut RTO by adding one confirmation step

By gating shipments behind COD confirmation, a growing apparel brand sharply reduced return-to-origin cost.

−38%
RTO reduction
92%
Confirmation rate
4
Channels unified

Maison Thread was scaling fast across Shopify and Instagram, but RTO was eating into every campaign’s return. The team had no single place to confirm orders before shipping.

The change

They moved every channel into Ordexa and made confirmation mandatory before fulfilment. Fake and mistaken orders were filtered out before couriers were ever paid.

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