Electronics · VoltKart
An electronics seller found its real per-channel profit
Backing COGS, shipping, and returns out of revenue revealed which channels actually made money.
1 channel
Hidden loss found
−80%
Reporting time
Per order
Margin clarity
VoltKart assumed its highest-revenue channel was its best. True P&L showed the opposite once shipping and returns were accounted for.
Decisions from real numbers
With profit attributed per channel, product, and team member, the team reallocated spend toward what actually converted to margin.
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